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Product Overview
How can retailers ensure they are making the right promotional offers to the right customers at the right time at the right price? And how can they coordinate the vast array of parameters and variables involved in the complex process (systems, processes, people) across the departments and business functions to ensure that the promotions have the full beneficial impact that was originally envisioned?

Promotions planning and execution in the retail industry is a laborious and time-intensive process, often relegated to manual processes and subjected to incomplete or inaccurate inputs and is unfortunately one that is fraught with errors.

Hydus Promotions Manager (HPM) is a complete end-to-end promotions planning and execution system that allows retailers to plan, execute and analyze the results of the promotion for retail grocers.

HPM helps retailers gain control over the entire cycle by implementing a workflow based solution that is supported by data, functionality and controls at every step of the way.

Built on open standards and incorporating the best practices in the industry, HPM integrates into virtually any technical environment. With ready hooks to integrate with any leading supply chain, financial, accounting, human resources and other back-office systems, HPM is the answer every retail grocer has been waiting for.

Functionality

- Support for multiple promotion types:

• Advertisements
• Display Events
• Demonstration Events

- Scenario Based Planning
• Offer Centric Planning
• Resource Centric Planning
• Item Centric Planning

- Built in Process Management:
• Display Events
• Advertisements
• Demonstration Events
• Combination Events

- Task-list (Inbox) driven promotion planning and execution
- Notifications
- Fully customizable planning process
- Multiple promotion scenario support
- Category based promotion planning
- Goal-setting and plan tracking
- Multiple resources and channels support
- Full-features invoicing and financials
- Promotion review and analytics
- User-friendly Rich Internet Application (RIA)
- Web Services based Architecture
- Integrates with existing Enterprise Systems
- Supports custom reporting and analytics

Benefits

- Maximize ROI on promotions
- Reduce promotion planning and execution costs
- Analyze promotions online
- Manage and optimize multiple offers
- Optimize promotions with matching offers
- Monitor promotions in real-time
- Minimize out-of-stock scenarios
- Reduce manual administration
- Eliminate vendor invoicing errors
- Optimize store operations
- Analyze event statistics
- Collaborative decision making for planning and executing promotions